UA-40175800-1 Concurrent Engineering with Bill Brooks from Nordson Asymtek

Learn about what is involved in true concurrent engineering and get practical tips for including stakeholders early on in the design process with Bill Brooks from Nordson Asymtek. When  project collaborators come together up front, then they move forward together. Hear how Bill spends the time up front to get everyone aligned during the PCB design process to ensure fabrication and assembly processes progress with minimal issues.


Show Highlights:

  • Bill had an interesting childhood. His Dad was an inventor and worked on the Pioneer 10 spacecraft. He introduced Bill to the electronics industry.
  • He also started a board shop in the garage and created his own hydro-squeegee, using peanut oil.
  • Bill’s career started when he worked as an Electronics Technician for almost two years. When his employer started hiring designers to do PCB layout work, he grasped the opportunity.
  • Back in the day, people used to sign their PCB artwork.
  • There are a host of stakeholders involved, the designer is like the glue that holds everything together. Some of the stakeholders are: Fabrication, Assembly, Testing, Marketing, Managers and Engineers.
  • When do you get the stakeholders involved in the PCB Design process? The IPC standard is to have a design review upfront, before design.
  • The designer is the only one who can control moving the design through the process and make the board survive.
  • We involve many stakeholders from the outset. Divisions like purchasing takes care of primary suppliers to ensure they can provide what’s required.
  • We do system integration in-house. Partnering with other companies has become a big deal and it’s working very well.
  • What does Concurrent Engineering mean? Considering all aspects, together, upfront, then moving forward together.  Spend the time upfront to avoid wasted time and effort later in the process.
  • Educate people who have control, they take care of everyone and everything goes smoothly, works correctly, and is right first time.
  • Bill’s Dad used to say ‘the hurrier I go, the behinder I get.’ You need a disciplined management team to do the work upfront, be quick but don’t hurry.
  • A ‘quick and dirty prototype’ is a myth.
  • Use software to load projects into a common depository - keep it current and work in cohesion with regular refreshing.
  • Bill and their team use Playbook, which enables managers to have a full overview of every division’s progress and enable proper scheduling.
  • Designers after hours: in 2008 Bill was introduced to sculpting. Started attending classes, commencing a 6-year love affair with sculpting. He now teaches on Saturdays.
  • Rick Hartley encouraged Bill to do mentoring. Bill is now part of the International IPC Executive Board and has received an award for his contributions.


Links and Resources:

Nordson Asymtek

The Green Art House

AltiumLive 2018: Annual PCB Design Summit


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