Altium’s VP of marketing, Lawrence Romine, returns to the OnTrack Podcast to discuss his goals for AltiumLive 2020 and beyond

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Show Highlights:

  • Reintroducing Lawrence Romine, Altium’s VP of Marketing 
  • Lawrence’s goals for the future of AltiumLive
  • Why AltiumLive focuses on substantive content and not marketing
  • ”It’s because you gave them a voice...”; Altium’s history of supporting the underdog
  • The Pros and Cons of going virtual with AltiumLive 
  • How Eli Hughes and TZero revolutionized brewing by letting brewers ‘hear the beer’
  • ”If you like beer and you like engineering…”: Tin Whiskers Brewing
  • The privilege of bringing Eric Bogatin and other rock stars of the industry to AltiumLive
  • Garbage in, garbage out; vetting quality content in a complicated blogosphere 
  • ENTER Amazon: Altium 365 and the AWS (Amazon Web Services) platform 
  • ”No safety net”: Why AltiumLive does software demonstrations live
  • Velocity Research’s Open Source Ventilator and other user feedback
  • How Altium 365’s users seamlessly transitioned to remote work during the quarantine

Links and Resources:


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